Our Story

At Toolio, we’re on a mission to help retailers navigate the complex, competitive and ever-changing retail landscape so they can deliver what their customers want, when and where they want it.

Through modern technology, a customer-obsessed team and a community focused on delivering content and resources to retail planners and merchants,  our goal is to make rocket science retailing easy and accessible to retailers and teams of all shapes and sizes.

Toolio is a cloud-based Merchandising Platform that automates critical workflows, provides real-time insights, and enables remote collaboration, empowering retailers to make faster, data-driven decisions about their most important (and expensive) asset—merchandise.

Who We Are

Toolio is a global operation with headquarters in NYC, offices in Istanbul and customers across the US and UK. We’re a team of retail industry experts who have worked at Walmart, NetSuite, Facebook, Microsoft, and McKinsey, accumulating decades of experience. Our engineering teams match this operational expertise with deep experience in building intuitive, data-driven technology. Toolio is supported by some of the smartest minds in retail and tech from top VCs to Stanford professors, and retail industry executives.

How We Got Here

Our founders, Eytan and Berk, are serial entrepreneurs who have worked together for almost 10 years. Their previous company, Stylr, was acquired by Walmart Labs in 2014. Over a successful 5 year tenure at Walmart, they led teams that delivered groundbreaking technologies including Sam’s Club Scan & Go and Walmart Pay, both of which reach millions of users and process billions of dollars each year. During this time, Eytan and Berk observed how the tools used by planners and merchants were years behind the technology built for consumers and other retail disciplines. So, they set out on a mission to change this by building a modern merchandising platform, Toolio.

Our Investors

We’re backed by top VCs and angel investors

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Start saving time, gaining actionable insights and growing your business through better planning.
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