About Us
Retail planning software built for specialty brands and retailers
Our Mission
We’re on a mission to help retailers navigate a complex, competitive and ever-changing market
Toolio is a merchandise planning platform from mid-market to enterprise retailers. Through modern technology, a customer-obsessed team and a community built for planners and merchants, we make sophisticated retail planning easy and accessible.
Toolio connects financial planning, open-to-buy, assortment and allocation in one platform. It’s easy to use, flexible enough to fit how each retailer plans, and integrates with existing systems in months rather than years. Specialty retailers in apparel and fashion, sporting goods, home goods and furniture, health and beauty, and luxury and jewelry use Toolio to make faster, data-driven decisions about their most important (and most expensive) asset: inventory.
Who We Are
Team of retail industry experts
Toolio is headquartered in New York with offices in Istanbul and customers across the US and UK. Our team brings decades of experience from Walmart, NetSuite, Facebook, Microsoft and McKinsey, paired with engineers who build intuitive, data-driven technology. We’re backed by top VCs, Stanford professors and retail industry executives.
How We Got Here
Building the modern merchandise planning platform
Our founders, Eytan and Berk, are serial entrepreneurs who have worked together for nearly a decade. Walmart Labs acquired their previous company, Stylr, in 2014. Over five years at Walmart, they led the teams behind Sam’s Club Scan & Go and Walmart Pay, products that reach millions of users and process billions of dollars a year. Along the way, they saw that the tools planners and merchants used were years behind the technology built for consumers. They founded Toolio in 2019 to change that.
Our Core Values
Customer Centric
We want to build tools that our customers cannot live without. To do this, we strive to understand and be responsive to their needs with a solutions oriented mindset.
Can Do
Toolions will ALWAYS fight against the odds. It’s in our DNA as a startup. If we don’t know something, we find the answer. We are comfortable “working in the grey” and adapting as things change or new information arises. We like the challenge, we bet on ourselves, and we believe we can do it!
Transparent
From data to decision making across the company to interpersonal relationships, being open and direct drives our day to day interactions. We ensure we are proactively documenting how our departments operate so that anyone can step in and easily understand or quickly get the information they need to move forward.
Team Player
We will only thrive if we all work together. Every Toolion has a role and contributes to this. Let’s work together and see this 🚀 take off.
Entrepreneurial
We are a young growing company with room for improvement. Don’t hesitate to call out errors or suggest changes that stand to propel us forward. We love to see Toolions take the initiative while pushing themselves and the business to new levels.
Toolions are smart about how to get the most out of an investment. Whether it’s an investment of time or money, we’re always asking if we can reduce the input or get more output. We invest in systems and processes to get outsized returns.
However, we don’t want these achievements to come at the expense of overall health and well-being. A rocket ship that loses its propulsion will fall back to earth. Therefore, Toolions need to manage the right balance of short term success with longevity because we want this company around for the long-run.
Our Investors
We’re backed by top VCs and angel investors
