May 5, 2020

5 Predictions for the Post-Covid Retail Landscape

5 Predictions for the Post-Covid Retail Landscape


Eytan Daniyalzade
CEO & Co Founder

Next arrow

Just like everyone else, we at Toolio have been adjusting to the new Covid-19 environment as best we can. The long-term effects  on individuals, societies, businesses and entire industries will be large and echo for years, if not decades, to come.

While the team has been staying safe and healthy, we have had some time to reflect on what the retail landscape might look like after we reopen. Our goal is not to bet on what happens in the next 3 to 6 months, but to identify long term trends that will shape the years to come. Some of these trends are not new, but they will be significantly accelerated due to the Covid-19 pandemic and quickly become part of the “new normal.” These trends touch on all parts of the retail ecosystem - how you plan, design, produce, supply and sell. 

Below are Toolio’s top five predictions for how the retail landscape will evolve in the years and decades to come:

  1. Planning will be more complex as retailers tread uncharted territories. Historical data will be harder to decipher and fast changing macro economic forecasts will bring uncertainty. Retailers will adopt technologies that allow them to make data-driven decisions faster. (See our full post on these increased retail planning complexities here.)
  2. Product assortment and delivery will be optimized to limit markdowns. Brands will develop more evergreen products within smaller collections that have a more targeted delivery cadence. (See our full post on how product assortments will change here.)
  3. Supply chains will no longer be optimized just for cost, but for stability, flexibility and speed. Retailers will forgo margin for increased inventory utilization and redundancies / speed in manufacturing and fulfillment. (See our full post on how supply chains will be optimized here.)
  4. Brands will take control of all distribution channels and points of sale will proliferate. Wholesale will morph into new formats, such as leased spaces and online marketplaces that offer increased ability to reach new customers. (See full post on how brands will leverage distribution channels here.)
  5. Retailers will increase productivity and efficiency using software and automation. Distributed workforces will be more welcome and the ability to collaborate remotely both internally and externally will be a part of the norm.

We are excited to be discussing each prediction in depth during the following weeks on our blog and hope you are staying healthy and safe!

How is your business preparing for these changes?

We’d love to learn about your unique challenges and see if a platform like Toolio can help. Feel free to reach out at

Next arrow