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What are Pre-packs, Case-packs and Minimum Display Quantities?

What are Pre-packs, Case-packs and Minimum Display Quantities?

Written by

Eytan Daniyalzade

CEO & Co Founder

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Learning Series

Last Updated

September 9, 2025

What are Pre-packs, Case-packs and Minimum Display Quantities?

Every turn of supply chain planning comes with optimizing for the atomic unit that you move along your chain. You know that you typically sell eaches (i.e. individual SKUs) and manufacture eaches; however, in between these steps, the goods moved at each stage are typically packs of SKUs, whether that is a container from your factory, pre-packs or case-packs in your warehouse and to your stores. So, what are all the different concepts that are involved?

Minimum Display Quantities

Let’s start with the end result, which is the Minimum Display Quantity (MDQs). MDQs (aka Minimum Presentation Quantity) are the size runs (i.e. quantity by size) that that a store is intended to carry at any point. An MDQ Profile could look like folling:

Minimum Display Quantity example

As you can see, in this example, we’re choosing to ensure that we always have the above range of sizes in stock, depending on the store type. How we make this decision might be based on a desire to carry fringe sizes in certain stores or could be purely based on historical demand that we’ve seen. Also important is the presentation quality and what kind of a product run makes it more aesthetically pleasing in the store.

Regardless of how the MDQ profile is created, an allocators goal is to make sure that all the stores with an MDQ profile is always carrying at least the minimum quantities for each of the designated sizes.

Pre-Packs (also known as Carton Quantities)

Once we establish the MDQs to have in the stores, we will figure out how to establish those inventory levels. One can choose to just send eaches to the store, i.e. make decisions SKU by SKU to ensure we’re carrying the right size mix in the store for each choice we’re carrying. This is certainly the most flexible option; however, if you have too many stores, you can imagine that there will be a lot of handling overhead in the distribution center to make sure that we’re shipping out the appropriate eaches. Also, in some cases, the distribution center might not be able to handle eaches, but is better in handling packs of goods.

This is where pre-packs come in. Pre-packs are multiple-sizes of a particular choice added in a pack for inbound fulfillment to DC and outbound to stores. A typical pre-pack for a shirt could look like (1 SM, 2 M, 2 L, 1 XL) making a pack of 6 eaches. This ensures that the unit that we’re moving around to the stores, especially for initial product delivery, is in pre-packs, so that we’ll ensure that each of the stores will get the right size runs. Typically initial allocation is done in pre-packs; however, retailers then break their remaining pre-packs in their warehouse and start shipping eaches to the stores to maintain MDQs in their stores.

Case-Packs

Lastly, in cases where we are sending many units of a single SKU to a store, we’ll get more efficiencies in packing these together. An example of this is where we are shipping bottles of a beverage, if you’re shipping goods to Walmart for example, you’ll be sending these in a case-pack of 24 or 36 to make handling easier. Case packs are very common in fast moving consumer goods (FMCG), beauty, etc; however, not as common in apparel.

Large retailers typically demand fulfillments from their suppliers in case-packs and suppliers typically have to conform to these expectations. Alternatively, some suppliers only fulfill their orders in case packs. In most cases, case-packs are not opened (or broken) until the pack arrives in the store, and in some cases like warehouse retailers (e.g. Sam’s Club, Costco) goods are sold to the end consumer in case-packs. 

Summing it Up

As you can see planning out supply chain and allocation is typically more complicated than just planning out the demand for the eaches, and this can get overwhelming as the number of SKU x Location combinations increase. For a while this can all be done in Excel; however, at some stage you will need software to manage this process. If you are at that stage and want to learn how Toolio can help, feel free to reach out to us!

FAQ: Pre-packs, Case-packs & Minimum Display Quantities in Retail

What is a Minimum Display Quantity (MDQ)?

A Minimum Display Quantity (MDQ), also known as a Minimum Presentation Quantity, is the set of sizes and quantities a store is expected to carry at all times. MDQs ensure proper size availability, maintain presentation standards, and enhance the customer shopping experience.

Why are MDQs important in retail?

MDQs guarantee that each store consistently stocks a full size run or agreed-upon product presentation. This helps avoid customer disappointment, drives sales by meeting demand, and maintains the visual appeal of store displays.

What is a pre-pack?

A pre-pack is a carton containing multiple sizes of a single product, packed together for easier handling and allocation. For example, a pre-pack for shirts might contain 1 Small, 2 Medium, 2 Large, 1 XL for a total of six units. Pre-packs are commonly used for initial product allocations to stores.

How do pre-packs benefit retailers?

Pre-packs reduce distribution center workload by minimizing the need to handle each SKU individually. They ensure that stores receive the correct size mix efficiently, especially during initial allocations for new product launches.

What is a case-pack?

A case-pack is a carton containing multiple units of the same SKU. For example, beverages might ship in case-packs of 24 or 36 units. Case-packs are common in FMCG, beauty, and warehouse retail, and they make logistics and handling more efficient.

When are case-packs typically used?

Case-packs are used when large volumes of a single SKU are shipped, such as bottled drinks, cosmetics, or consumer packaged goods. They are often required by large retailers like Walmart or Costco and sometimes sold directly to consumers in wholesale formats.

How do MDQs, pre-packs, and case-packs work together?

MDQs define the minimum in-store presentation, while pre-packs and case-packs provide efficient ways to move inventory through the supply chain. Initial allocations often use pre-packs for balanced size runs, while replenishment may shift to eaches or case-packs depending on demand and product type.

Why do retailers need software to manage packs and MDQs?

Managing MDQs, pre-packs, and case-packs manually in spreadsheets becomes overwhelming as SKU and location combinations grow. Retail planning software like Toolio automates these processes, ensuring accurate allocations, better forecasting, and more efficient supply chain execution.

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