Back to Customer Stories

Kindred Bravely

How Kindred Bravely Optimized Inventory and Boosted Efficiency with Toolio


Kindred Bravely

Kindred Bravely is a leading maternity and nursing apparel company dedicated to providing comfortable, functional, and stylish clothing for moms. Founded in 2015 by Deeanne Akerson and Garret Akerson, the company has grown significantly, offering a wide range of high-quality products to support moms through all stages of motherhood. As the business expanded, Kindred Bravely recognized the need to optimize its inventory management practices. By implementing Toolio, the company has transformed its approach, leveraging demand forecasting and inventory visibility features to reduce overstock, improve decision-making, and achieve remarkable results.

Use Case
  • Demand Forecasting
  • Inventory Planning
  • Collaboration and Reporting
  • Merchandise Planning
  • Assortment Planning
  • Item Planning
  • Reporting and Analytics
  • United States


Reduction in Overstocked Inventory


Strategic Planning Capabilities


Collaboration and Reporting

Navigating Challenges with Excel

Before Toolio, Kindred Bravely relied on Excel for inventory planning, which posed challenges in gaining detailed visibility into inventory across channels and making data-driven decisions. Laura Smith recognized the need for a more sophisticated tool to overcome these limitations.

Laura Smith

Toolio has allowed us to plan smarter and make better decisions with our inventory. We have cut down on inventory while maintaining in-stock rate goals

Tangible Outcomes: Insights and Metrics

  • 30% Reduction in Overstocked Inventory: Toolio's demand forecasting and inventory visibility features have helped Kindred Bravely achieve a significant 30% reduction in overstocked inventory, positively impacting their financial health.
  • Strategic Channel-Specific Planning: "We have cut down on inventory while maintaining in-stock rate goals. We are now planning by channel, a shift from our previous company-wide planning approach," notes Laura Smith, highlighting Toolio's role in enabling strategic inventory planning.
  • Faster, Data-Driven Decisions: Toolio's easy access to sales data across items, channels, and timeframes has "allowed us to make faster and more strategic decisions on sales and inventory planning," according to Smith.
  • Streamlined Collaboration and Reporting: "Toolio makes reporting and sharing out data with our team easy. It's great to have one place to quickly pull sales for different items, channels, and timeframes," explains Smith, emphasizing how Toolio has optimized data sharing among team members.

Toolio: A Catalyst for Informed Decision Making

Toolio has been instrumental in transforming Kindred Bravely's inventory management strategy, emphasizing  "I love the new promo causals feature! It's so nice to be able to plan in a lift to the regular sales curve. It makes planning for promotions so much easier!" This feature has streamlined Kindred Bravely's promotional planning, making it a standout aspect of the platform” Smith remarks.

Enhancing Operations with Toolio: The Kindred Bravely Experience

Implementing Toolio has not only streamlined Kindred Bravely's inventory management processes but also empowered the company to thrive in the dynamic retail landscape. With Toolio, Kindred Bravely confidently navigates inventory challenges, ensures optimal levels, and makes informed decisions to effectively meet consumer needs.