Birkenstock x Toolio

Birkenstock - DTC Just Overtook Wholesale. Time to Plan Like It.

Toolio gives fast-scaling footwear and apparel brands the merchandise planning precision to match store and DTC growth — without adding headcount to keep up.

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and 100s more

and 100s more

Growth is outrunning the spreadsheet

The same signals showing up across fast-growing footwear and apparel brands as store counts and DTC volume climb.

An accelerating store footprint means more locations, more SKUs, and more allocation decisions every quarter — each one harder to make by hand than the last.

When DTC growth overtakes wholesale, the planning math changes with it. A process built for a wholesale-first business doesn't bend cleanly to a channel mix that's already shifted.

Margin pressure from moving costs — FX, tariffs, freight — means less room for guesswork. Planning decisions carry more weight when the inputs won't sit still.

Merchandise & Allocation Planning Built for Omnichannel Growth.

Replace spreadsheet-based forecasting with connected merchandise and allocation planning — purpose-built for brands scaling owned retail and DTC together.

Allocate across a growing store fleet in real time — without a planner rebuilding the spreadsheet every time a new location opens.

Plan wholesale and DTC in one system, so a channel mix shift doesn't mean starting your process over.

Built-in flexibility for cost inputs that move quarter to quarter, so a tariff or FX swing doesn't trigger a full re-plan.

Plan Smarter with Toolio AI

Turn gut-feel buying into smart, data-backed decisions. Stock what sells, skip what doesn’t,
and never miss a trend.

Explore Toolio AI

Boll & Branch, a leader in sustainable luxury bedding, has transformed its inventory planning and forecasting with a more structured, data-driven approach with Toolio

Mike Carrozza

SVP of Product Strategy

"One of the biggest changes [Using Toolio] has been the ability to see cost impacts immediately. Before, we'd spend hours manually calculating margin shifts in meetings. Now, we can make those decisions instantly."

30%

reduction in inventory

17%

inventory turn improvement

6 hour

reduction in quarterly cost/margin analysis

AKA Brands, a prominent player in the fashion industry known for its portfolio of successful digital native brands, has revolutionized its inventory management strategy and achieved remarkable results since implementing Toolio's integrated inventory management solution.

Stacey Shriefer

Vice President Inventory Planning

“Toolio was instrumental in showing our merchants that they could have 50-75% less SKU count and do the same amount of sales. We expect $5M in cost savings and efficiency gains.”

50-75%

SKU count reduction

$5M

expected cost savings and efficiency gains

5-10

weeks of stock reduction

Weezie Towels, celebrated for its artisanal approach to crafting luxurious, personalized towels, has elevated its inventory management to new heights with Toolio.

Holly Leach

Vice President of Merchandising & Business Development

"After seeing the demo for Toolio, I immediately recognized the bandwidth this system generates. It is extremely intuitive and solves for many of the manual analyses our team was running on a regular basis."

40%

efficiency gains

inventory cost reduction

Return on Investment