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How to Build a Promotional Plan That Actually Holds Up

Visit Toolio at PI Apparel

Booth #12

May 27-28, 2026 | Annex417, NYC

Request Time to Chat

Why Visit Toolio?

Discover how 100+ leading retailers have transformed their merchandising operations with Toolio’s end-to-end planning platform.

Retailers like Shinola, MeUndies, AKA Brands, and Mackage rely on Toolio to drive:

  • 2-3% increase in gross margin
  • 10-20% improvements in inventory turn
  • 30-40% boost in team productivity

Meet the Experts

Stop by to connect with our team of seasoned planners, with 20+ years of experience with top retailers like Ralph Lauren, Kate Spade, Macy's, and Outdoor Voices.

What You’ll Gain

  • Insights into crafting a winning data strategy for effective merchandising, including
  • A clear view of Toolio’s approach to agentic AI and its impact on modern planning
  • A personalized walkthrough of how Toolio can transform your operations

Whether you're looking to optimize your planning process, explore industry trends, or just discover what sets Toolio apart, we’d love to chat with you!

MEET WITH THE EXPERTS

Eytan Daniyalzade

CEO & Co-Founder

Dustin Oliver

VP of Sales

May Leung

Lead Solutions Consultant

Danielle Gregoire

Solutions Consultants

Learn what modern retail planning can do for your team

See you in NYC for RE:PLAN!

Request Time to Chat

How to Build a Promotional Plan That Actually Holds Up

August 26, 2026

1PM ET

Most teams don't build a promotional plan. They build promotional numbers. A lift percentage from last year, a discount depth that feels right, a receipt figure that balances the buy.Each one is defensible alone, but together they're a stack of guesses, and that's where margin leaks out. A real plan is different: the numbers connect, they hold up under questioning, and they come from a model instead of memory. This session shows planning leaders how to make that shift.

What You'll Learn

  • Why assembling promotional numbers isn't the same as building a plan, and what the gap costs you in margin
  • Why category-level lift averages are structurally wrong, and how to ground your plan in price elasticity
  • How to run scenario tests fast enough to happen inside the planning workflow, not as an afterthought
  • How to see a promotion's predicted demand impact before you build the plan, not after

Live Q&A to follow. If you can't make the live event, register anyway! We'll send the recording after.

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