Visit Toolio at NRF in NYC

Booth #2204

Jan 10th-12th, 2027 | Jacob K. Javits Convention Center

Why Visit Toolio?

Over 100+ leading brands and retailers have transformed their merchandising operations with Toolio’s end-to-end planning platform.

Retailers like Shinola, Ariat, AKA Brands, and Mackage rely on Toolio to drive:

2-3% increase in gross margin
10-20% improvements in inventory turn
30-40% boost in team productivity

Meet the Experts

Stop by to connect with our team of seasoned planners, with 20+ years of experience with top retailers like Urban Outitters, Athleta, Macy's, and Outdoor Voices.

What You’ll Gain

Insights into crafting a winning data strategy for effective merchandising, including
A clear view of Toolio’s approach to agentic AI and its impact on modern planning
A personalized walkthrough of how Toolio can transform your operations

Whether you're looking to optimize your planning process, explore industry trends, or just discover what sets Toolio apart, we’d love to chat with you!

MEET WITH THE EXPERTS

Eytan Daniyalzade

CEO & Co-Founder

Peter Leith

VP of Product

Dustin Oliver

VP of Sales

Jordan Kirby

Implementation

Amanda Holland

Solutions Consultant

Danielle Gregoire

Solutions Consultant

Danielle Gregoire

Solutions Consultant

Adam Capps

Customer Success

Mike Berka

Sales

Learn what modern retail planning can do for your team

See you in NYC NRF 2027!

Request Time to Chat

Wholesale Planning: Forecasting Sell-In from Real Consumer Demand

November 18, 2026

1PM ET

Wholesale plans have usually been built from what accounts commit to buy. In this session, we show how Toolio forecasts sell-in from what consumers actually buy at each retail partner.

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You’ll see how the sell-in forecast works, what data it needs, and how to pick the right forecast method for each account.

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What we’ll cover:

Three ways to forecast wholesale demand. Rate of sale, bookings and the sell-in forecast: what each one tells you and when to use it.
How the sell-in forecast works. Toolio forecasts consumer demand at each account, projects the partner’s inventory week by week, and works backward to recommend what to ship and when.
What it takes to get there. The sell-in projection needs both partner sales data and partner inventory data.
Connecting it to the plan. Compare the forecast to bookings and your sales plan, then adjust receipts and open-to-buy to match.

The result is a wholesale plan driven by consumer demand at each account, not just by what each account has committed to buy.

Thank you for your interest

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